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4 Ways to Make More Money Through Online Video
In October 2012, Americans watched around 11 billion video ads, which added up to 3.8 billion minutes of ad time. Video ads reached over half the US population an average of 68 times just during that...
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How to Hone Writers Into On-Camera Hosts
In 2011, there were 2.7 billion online video ad views. In 2012, online audiences watched video ads 4.6 billion times. Online video is the new normal. With online videos in general, there’s an overall...
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TV Still Reigns in Advertising, but Digital is Up and Coming
April is the month when television executives make their respective cases for bigger budgets, and cable networks are trying to close the gap in ad pricing that has long existed between cable and...
View ArticleAre You Making the Most of Your Video Potential?
Your website is supposed to be designed to generate revenue, but it cannot maximize its revenue potential if you are not keeping up with the latest trends. Multimedia presentations have always been...
View ArticleHow an Explainer Video Can Help Your Trade Association
There is always a great deal of competition when it comes to getting new members for a trade association, especially when you are focusing on gaining new members online. A good membership effort should...
View ArticleCan YouTube Help Your Trade Association with Audience Development?
Anyone who runs a website for any kind of professional or trade association is familiar with the concept of audience development. When you create new content for your site, you are attempting to gain...
View ArticleWhy Hispanic Online Video Consumption Needs to Be On Your Radar
If you’re a savvy trade publisher, you already know that video is one of the keys to success in marketing your business throughout 2015 and beyond. But when it comes to demographics, who are you...
View ArticleUse Social Media to Create a Community For Your Site
Not too long ago it was enough – and sometimes quite profitable – to build a job board and just let the user click away until they find a great match. In the Social Age, however, users expect more;...
View ArticleMember Engagement: Why a Big Budget isn’t Everything
In the world of business, including trade associations and professional associations, it may seem as though a large budget is the key to success. In fact, it makes sense, right? The more money your...
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